Email marketing still works wonders for online stores. It helps you connect with customers directly. You can boost sales and bring back lost shoppers.
The right email platform makes all the difference. Let’s explore the best options for your e-commerce business.
Why Email Marketing Matters for E-commerce
Email gives you a direct line to customers. Social media posts get buried fast. Paid ads cost money every single day.
But email? It stays in someone’s inbox. They can read it anytime they want.
Here’s what email marketing can do:
- Welcome new customers warmly
- Remind shoppers about abandoned carts
- Send special deals and promotions
- Build long-term customer relationships
- Drive repeat purchases consistently
What Makes a Great E-commerce Email Platform?
Before picking a tool, know what to look for. These features matter most for online stores.
Easy Integration with Your Store
The platform should connect smoothly with your shop. It pulls customer data automatically. No manual work needed.
Smart Automation Features
Good platforms let you set up automatic emails:
- Welcome messages for new subscribers
- Cart abandonment reminders
- Post-purchase thank you notes
- Re-engagement emails for inactive customers
Personalization Options
Not every customer is the same. Send emails based on:
- Past purchases
- Browsing history
- Shopping preferences
- Purchase frequency
Simple Email Design Tools
You don’t need design skills. Look for drag-and-drop builders. Pre-made templates save tons of time.
Clear Performance Reports
Track what works and what doesn’t. Good platforms show:
- Email open rates
- Click-through rates
- Revenue from each campaign
- Customer engagement levels
Affordable Pricing
Many platforms offer free plans for starters. Costs increase as your list grows. Choose one that fits your budget now and later.
13 Best Email Marketing Platforms for E-commerce
Here are the best tools for online stores. Each one has unique strengths.
Quick Snapshot: Top Platforms at a Glance
Here’s the full list:
- Omnisend – Built for e-commerce stores
- Klaviyo – Advanced analytics and segmentation
- Mailchimp – Popular with lots of integrations
- ActiveCampaign – CRM plus smart workflows
- GetResponse – Packed with features and automations
- Brevo (Sendinblue) – Budget-friendly with strong automation
- Constant Contact – Reliable and simple to use
- Drip – E-commerce marketing automation specialist
- ConvertKit – Creator-friendly platform
- AWeber – Trusted email solution
- Moosend – Affordable automation power
- Privy – Email plus popups for list growth
- Shopify Email – Native app for Shopify beginners
1. Omnisend – Built for Online Stores
Omnisend is a powerful email and SMS marketing platform designed specifically for e-commerce brands. It helps online stores automate campaigns, segment customers based on behavior, and increase sales through personalized messages. With pre-built workflows, product recommendations, and Shopify/WooCommerce integrations, Omnisend makes boosting revenue effortless for store owners.
Key Features:
- Abandoned cart recovery emails
- Product recommendation messages
- Email, SMS, and push notifications combined
- Pre-built automation workflows
- Drag-and-drop email builder
Best For: Stores wanting powerful automation without complexity
Why It Works: Easy setup with strong e-commerce features
Pricing: Free plan available; paid plans start affordably
2. Klaviyo – Advanced Customer Targeting
Klaviyo is a top choice for e-commerce businesses that want deep customer insights. It offers advanced segmentation, predictive analytics, and highly personalized email flows. Brands love Klaviyo because it uses customer data to create targeted campaigns that drive conversions. If you want detailed reporting and powerful automation, Klaviyo is hard to beat.
Key Features:
- Advanced customer segmentation
- Detailed analytics and reporting
- Pre-built automation flows
- Product recommendations
- A/B testing tools
Best For: Growing stores that need detailed targeting
Why It Works: Powerful data tools boost conversions
Pricing: Free for up to 250 contacts
3. Mailchimp – Popular and User-Friendly
Mailchimp is one of the most popular email marketing tools thanks to its ease of use and huge library of integrations. Whether you’re a beginner or small business owner, Mailchimp helps you design beautiful emails, build automated campaigns, and track performance—all without technical skills. It’s an all-in-one solution trusted by millions.
Key Features:
- Easy drag-and-drop editor
- Hundreds of email templates
- Basic automation workflows
- Integration with many tools
- Good free plan
Best For: Beginners and small e-commerce stores
Why It Works: Simple interface with reliable features
Pricing: Free plan for up to 500 contacts
4. ActiveCampaign – Advanced Automation Power
ActiveCampaign combines email marketing, CRM, and marketing automation into one smart platform. It allows businesses to create highly personalized workflows, track customer interactions, and automate sales processes. If you want a tool that connects your marketing and sales seamlessly, ActiveCampaign is a great option.
Key Features:
- Complex automation workflows
- Built-in CRM system
- Behavior-triggered campaigns
- Sales pipeline management
- Split testing capabilities
Best For: Stores needing advanced automation and CRM
Why It Works: Extremely customizable for growing businesses
Pricing: Starts at $15/month
5. GetResponse – Feature-Rich Platform
GetResponse is a feature-rich platform offering email marketing, landing pages, funnels, webinars, and automation tools. It’s ideal for businesses that want an all-in-one digital marketing solution. With powerful automation workflows and conversion funnels, GetResponse helps you engage your audience and turn leads into customers.
Key Features:
- Email and SMS campaigns
- Landing page builder
- Webinar hosting
- AI-powered content suggestions
- Automation workflows
Best For: Stores wanting all-in-one marketing tools
Why It Works: Multiple marketing channels in one place
Pricing: Starts at $19/month
6. Sendinblue (Brevo) – Budget-Friendly Choice
Brevo is a cost-effective solution for businesses of all sizes. Despite its affordable pricing, it includes advanced automation, SMS marketing, and CRM features. Brevo is perfect for startups and small businesses that want professional marketing tools without spending too much.
Key Features:
- Email and SMS marketing
- Marketing automation
- Live chat widget
- Transactional emails
- Affordable pricing
Best For: Budget-conscious e-commerce stores
Why It Works: Low cost with strong features
Pricing: Free plan available; paid starts at $25/month
7. Constant Contact – Reliable and Simple
Constant Contact is known for its simplicity and reliability. It offers easy-to-use email templates, event promotion tools, and basic automation features. If you’re new to email marketing and want a tool that’s straightforward and effective, Constant Contact is an excellent choice.
Key Features:
- Easy email creation
- List management tools
- Social media integration
- Event marketing features
- Good customer support
Best For: Small stores wanting reliability
Why It Works: Simple setup with solid support
Pricing: Starts at $12/month
8. Drip – E-commerce Marketing Automation
Drip is built specifically for online stores and DTC brands. Its strength lies in behavior-based automation, deep segmentation, and revenue tracking. Drip helps Shopify and WooCommerce brands create personalized customer journeys that boost repeat purchases and increase lifetime value.
Key Features:
- Visual workflow builder
- Customer tagging system
- Revenue tracking
- Product recommendation engine
- Multi-channel campaigns
Best For: Serious e-commerce marketers
Why It Works: Purpose-built for online stores
Pricing: Starts at $39/month
9. ConvertKit – Creator-Friendly Platform
ConvertKit is designed for creators, bloggers, YouTubers, and coaches. It makes email marketing simple with clean automation, tagging, and landing page tools. If you run a content-based business, ConvertKit helps you grow your audience and sell digital products with ease.
Key Features:
- Tag-based subscriber management
- Visual automation builder
- Landing pages included
- Subscriber scoring
- Easy integrations
Best For: Creator-led e-commerce brands
Why It Works: Simple yet effective for building relationships
Pricing: Free up to 300 subscribers
10. AWeber – Trusted Email Solution
AWeber is one of the oldest and most reliable email marketing platforms. It offers strong deliverability, easy automation, and ready-made templates. It’s ideal for small businesses that want a dependable tool without complex features.
Key Features:
- Drag-and-drop builder
- Automation templates
- Subscriber tagging
- Stock photo library
- Excellent deliverability
Best For: Small to medium online stores
Why It Works: Proven track record with good support
Pricing: Free up to 500 subscribers
11. Moosend – Affordable Automation
Moosend provides advanced automation at a budget-friendly price. It’s packed with powerful features like segmentation, analytics, and drag-and-drop email building. For small businesses looking for affordability and performance, Moosend is a solid pick.
Key Features:
- Marketing automation
- Product recommendations
- Landing page creator
- Reporting and analytics
- E-commerce integrations
Best For: Stores wanting affordability and power
Why It Works: Low cost with advanced features
Pricing: Free for up to 1,000 subscribers
12. Privy – Email Plus Popups
Privy helps e-commerce businesses grow their email lists faster through popups, spin-to-win wheels, and cart recovery campaigns. It also includes email and SMS tools, making it a great all-in-one solution for boosting sales and reducing abandoned carts.
Key Features:
- Exit-intent popups
- Email and SMS campaigns
- Abandoned cart recovery
- Spin-to-win wheels
- Easy Shopify integration
Best For: Stores focused on list growth
Why It Works: Popups plus email in one tool
Pricing: Free plan available
13. Shopify Email – Native Store Solution
Shopify Email is a built-in marketing tool for Shopify stores. It allows merchants to send branded emails, run promotions, and track results—all from the Shopify dashboard. It’s simple, affordable, and perfect for store owners who want basic email marketing without extra software.
Key Features:
- Seamless Shopify integration
- Product pulled directly from the store
- Simple email templates
- Basic automation
- No extra login needed
Best For: Shopify store owners starting out
Why It Works: Already integrated with your store
Pricing: Free for 2,500 emails monthly
Quick Comparison: Which Platform Fits You?
Quick Snapshot: Top Platforms at a Glance
| Platform | Best For | Starting Price | Free Plan | Key Strength |
| Omnisend | Small-medium stores | $16/month | Yes (500 emails) | E-commerce automation |
| Klaviyo | Growing businesses | $20/month | Yes (250 contacts) | Advanced segmentation |
| Mailchimp | Beginners | $13/month | Yes (500 contacts) | Easy to use |
| ActiveCampaign | Advanced users | $15/month | No | CRM + automation |
| GetResponse | All-in-one seekers | $19/month | No | Multiple features |
| Brevo | Budget-conscious | $25/month | Yes (300 emails/day) | Affordable pricing |
| Constant Contact | Small stores | $12/month | No | Reliability |
| Drip | Serious marketers | $39/month | No | E-commerce focus |
| ConvertKit | Content creators | $15/month | Yes (300 subscribers) | Creator-friendly |
| AWeber | Medium stores | $12.50/month | Yes (500 subscribers) | Trusted solution |
| Moosend | Budget shoppers | $9/month | Yes (1,000 subscribers) | Low-cost power |
| Privy | List builders | $15/month | Yes (limited) | Popups + email |
| Shopify Email | Shopify owners | $1/1,000 emails | Yes (2,500/month) | Native integration |
How to Choose Your Email Marketing Platform
Follow these simple steps to pick wisely.
Step 1: Know Your Store Size
Small stores need simple tools. Large stores need advanced features. Medium stores fall somewhere in between.
Step 2: Set Your Budget
Free plans work for starting. Paid plans offer more features. Check how pricing scales as you grow.
Step 3: List Must-Have Features
Write down what you absolutely need:
- Automation workflows?
- SMS marketing?
- Advanced segmentation?
- Popup forms?
Step 4: Test Before Committing
Most platforms offer free trials. Test 2-3 options before deciding. See which feels right for you.
Step 5: Check Reviews
Read what other store owners say. Look for comments about:
- Ease of use
- Customer support quality
- Deliverability rates
- Value for money
Email Marketing Tips for E-commerce Success
Having the right platform is just the start. Use these tips for better results.
Automate Essential Emails
Set up these automated campaigns first:
- Welcome series for new subscribers
- Abandoned cart recovery sequence
- Post-purchase thank you messages
- Win-back campaigns for inactive customers
- Birthday or anniversary greetings
Personalize Every Message
Use customer names in emails. Recommend products they might like. Reference their past purchases.
Personal emails get better results every time.
Segment Your Email List
Divide customers into groups:
- New vs. returning customers
- High spenders vs. occasional buyers
- Product category preferences
- Geographic locations
- Engagement levels
Send targeted messages to each group.
Optimize Subject Lines
Your subject line determines if emails get opened. Keep them:
- Short (under 50 characters)
- Clear and specific
- Curiosity-inducing
- Benefit-focused
- Emoji-friendly (when appropriate)
Test Different Elements
Try different versions to see what works:
- Subject lines
- Send times
- Email designs
- Call-to-action buttons
- Product images
Track Your Results
Monitor these key metrics:
- Open rates (aim for 15-25%)
- Click-through rates (aim for 2-5%)
- Conversion rates
- Revenue per email
- Unsubscribe rates
Keep Your List Clean
Remove inactive subscribers regularly. They hurt your deliverability rates. A smaller engaged list beats a large inactive one.
Mobile-Optimize Everything
Over 60% of emails get opened on mobile. Make sure yours look good on small screens.
Check out our related guides to make the best choice for your email tool.
Best Tools for Automated Drip Email Campaigns
Brevo vs GetResponse: Which Has Better Automation?
Cheap Email Marketing Tools with Free Trials
Brevo vs MailerLite: Which Email Tool Wins?
Best 11 Email Marketing Services You Should Try
Common Email Marketing Mistakes to Avoid
Don’t make these common errors:
Buying Email Lists: Always build your list organically. Buying lists harms your sender’s reputation.
Sending Too Often: Respect your subscribers’ inboxes. One to three emails weekly works well.
Ignoring Unsubscribes: Make it easy to unsubscribe. It keeps your list healthy.
Forgetting to Test: Always test emails before sending. Check links, images, and formatting.
Skipping Personalization: Generic emails get ignored. Personalized emails get results.
Not Tracking Results: Without data, you can’t improve. Always check your metrics.
Final Thoughts on Email Marketing Platforms
The best email marketing platform for e-commerce depends on your needs. Small stores might love Mailchimp or Shopify Email. Growing stores often prefer Klaviyo or Omnisend.
What matters most is getting started. Pick a platform that feels right. Learn as you go. Improve with each campaign.
Email marketing works when you stay consistent. Your customers want to hear from you. Give them valuable content, special offers, and helpful information.
The right platform makes this easy. Choose one today and start building better customer relationships.
Your e-commerce success is waiting in their inboxes.
Frequently Asked Questions
What is the best email marketing platform for e-commerce?
The best platform depends on your store size. Klaviyo and Omnisend work great for most stores. Mailchimp suits beginners well. Drip is perfect for advanced users.
How much does e-commerce email marketing cost?
Many platforms offer free plans to get started. Paid plans typically start at $10 to $ 40 per month. Costs increase as your subscriber list grows.
Do I need email marketing for my online store?
Yes! Email marketing delivers the highest ROI for e-commerce. It helps you connect with customers directly. You can recover abandoned carts and boost repeat purchases.
How often should I send marketing emails?
Send 1-3 emails per week for most stores. Test different frequencies to see what works. Always prioritize quality over quantity.
Can I automate my e-commerce emails?
Absolutely! All platforms listed offer automation features. Set up welcome emails, cart recovery, and post-purchase sequences. Automation saves time while boosting sales.
What email metrics should I track?
Focus on these key metrics:
- Open rates
- Click-through rates
- Conversion rates
- Revenue per email
- Unsubscribe rates
How do I grow my email list?
Use these proven tactics:
- Add signup forms to your website
- Offer discounts for new subscribers
- Create exit-intent popups
- Promote your list on social media
- Run contests or giveaways
Is email marketing better than social media?
Both work well together. Email gives you direct access to customers. Social media helps with discovery and engagement. Use both for best results.
