Choosing the right email marketing platform isn’t easy. Should you pick Brevo or GetResponse? Both are trusted tools with solid reputations. Both offer great features. Yet, they’re built for different goals.
In this Brevo vs GetResponse comparison, we’ll compare automation, pricing, and unique features side by side. You’ll find out what each platform does best and which one suits your business needs.
Email automation plays a key role in growing any online business. It saves time, boosts engagement, and increases sales. But choosing the wrong platform can hold you back. That’s why this comparison matters.
Brevo stands out for its simplicity and affordability. GetResponse shines with advanced tools and marketing power.
So, which one should you choose? Let’s explore and find your ideal match.
Brevo vs GetResponse: The Quick Facts
Both platforms help you send emails and manage customers. But they work differently.
Here’s what makes them different:
| Feature | Brevo | GetResponse |
| Free Plan | 300 emails daily | 2,500 emails monthly |
| Starting Price | $9/month | $19/month |
| Email Templates | 48 templates | 192+ templates |
| Best For | Budget and SMS/WhatsApp | Conversion and webinars |
Understanding Email Automation
Automation saves you time and effort. It sends emails without you doing anything.
Here’s how it works: You set up a rule. When something happens, emails go out automatically. For example, someone signs up. They get a welcome email instantly. Then they get follow-up emails later.
Both Brevo and GetResponse can do this. But they do it differently.
Brevo’s Automation: Simple and Powerful
Brevo’s automation is easy to understand. You don’t need tech skills.
Here’s what Brevo gives you:
- Visual workflow builder (drag and drop)
- Works with email, SMS, and WhatsApp
- Pre-built templates for common campaigns
- Lead scoring to find your best prospects
The catch: The Starter plan limits automation to 2,000 contacts. You need the Business plan for unlimited contacts.
This matters if your list grows fast. A growing list might hit the 2,000 limit quickly.
Brevo’s strength is multichannel automation. One workflow can send emails, SMS, and WhatsApp messages, keeping customers engaged across all platforms.
GetResponse’s Automation: Advanced and Flexible
GetResponse’s automation is more sophisticated. It offers more advanced options.
Here’s what you get:
- Visual workflow builder (professional grade)
- Event-based triggers (website actions, purchases, webinar attendance)
- Pre-built templates based on top-performing campaigns
- Lead scoring with custom point systems
- Automated list management and hygiene
GetResponse automation is “smarter.” It can watch what people do on your website. Then it automatically sends relevant emails.
For example, someone visits your sales page but doesn’t buy. GetResponse can automatically send them a reminder email later.
The best part: All GetResponse plans have unlimited email sends. You never worry about hitting a limit.
Brevo vs GetResponse: Automation Features Compared
Trigger Options
Brevo: Basic triggers like opens, clicks, and time delays.
GetResponse: Advanced triggers including website behavior, purchases, and webinar attendance.
Winner: GetResponse has more options for personalization.
Ease of Use
Brevo: Beginners can build workflows quickly.
GetResponse: More features mean a steeper learning curve.
Winner: Brevo is simpler for new users.
Scaling With Your Business
Brevo: Contact limits on lower plans restrict growth.
GetResponse: Unlimited contacts in all plans. Prices increase automatically.
Winner: GetResponse grows with you without plan changes.
Key Automation Differences Explained
Brevo’s Multichannel Strength
Brevo’s best feature is combining channels. One workflow touches customers via email, text, and WhatsApp.
Why does this matter? Different people prefer different communication channels. Email works for professionals. Text works for fast updates. WhatsApp works for personal messages.
Brevo lets you reach each person in their preferred way.
GetResponse’s Conversion Funnels
GetResponse has a unique tool called “Conversion Funnels.” It’s like building a complete sales system inside one tool.
What you get:
- Landing pages
- Thank you pages
- Email sequences
- Facebook ad templates
You can launch an entire marketing campaign in hours. Not days.
This is powerful for businesses selling products or courses.
AI-Powered Automation
Both platforms now use AI to make automation smarter.
Brevo’s AI:
Called “Aura,” it has four specialized agents:
- Marketing Agent: Creates content and finds the best send times
- Sales Agent: Enriches customer data
- Conversations Agent: Summarizes chats
- Data Management Agent: Cleans up your contact list
GetResponse’s AI:
Uses GPT-3.5 technology to:
- Generate complete emails in under one minute
- Create subject lines that get opens
- Find the best send times for each subscriber
Both AI systems reduce email creation time by 85%.
Cost Comparison
Brevo Pricing
- Free Plan: 300 emails daily (no contact limits)
- $9/month: 5,000 emails monthly
- $18/month: 5,000 emails (Business plan with automation)
- Up to $669/month: 1 million emails
You pay based on how many emails you send. Not how big your list is.
GetResponse Pricing
- Free Plan: 500 contacts, 2,500 emails monthly
- $19/month: 1,000 contacts (unlimited emails)
- $59/month: Advanced automation and webinars
- $119/month: E-commerce features
You pay based on list size. Not email volume.
Special offer: GetResponse has a 10% discount available.
Brevo vs GetResponse: Pros and Cons
| Aspect | Brevo Pros | Brevo Cons | GetResponse Pros | GetResponse Cons |
| Pricing | Starts at $9/month | Contact limits on lower plans | Unlimited emails for all plans | Starts at $19/month |
| Automation | Multichannel (email, SMS, WhatsApp) | 2,000 contact limit (Starter) | Advanced triggers and events | Steeper learning curve |
| Templates | Built-in CRM included | Only 48 templates | 192+ professional templates | No built-in CRM |
| Features | Strong transactional emails | Lower deliverability (77.63%) | Superior deliverability (83.21%) | Limited multichannel options |
| Support | Email support available | Slow response times (lower tiers) | 24/7 chat support (all plans) | Higher starting cost |
| Ease of Use | Simple for beginners | Basic mobile app | Progressive feature disclosure | Overwhelming for new users |
| Integration | 58 integrations + Zapier | Fewer e-commerce options | 65 integrations with webinars | Limited SMS/WhatsApp tools |
| Best For | Budget-conscious businesses | Small lists | Conversion-focused businesses | High-volume senders |
Which Automation Is Better For Different Businesses?
Choose Brevo If You…
- Need to save money (it’s cheaper to start)
- Send SMS and WhatsApp messages
- Have a large list, but email infrequently
- Want automation without complexity
- Are you a new business testing email marketing
Choose GetResponse If You…
- Sell courses or physical products
- Need advanced automation triggers
- Want built-in webinar hosting
- Send emails frequently
- Need 24/7 customer support
Common Automation Tasks Compared
Welcome Series
Both platforms handle this easily. New subscribers get a series of welcome emails.
Brevo: Simplest setup. Just drag and drop.
GetResponse: More personalization options based on how they found you.
Cart Abandonment (E-commerce)
GetResponse wins here. Its E-commerce plan includes:
- Automatic abandoned cart emails
- Product recommendations
- Purchase follow-ups
Brevo doesn’t have built-in e-commerce automation on lower plans.
Lead Nurturing
Both work well for this. You create automated sequences that educate prospects.
Brevo: Simpler sequences.
GetResponse: More sophisticated scoring and segmentation.
Deliverability: Getting Emails Into Inboxes
GetResponse: 83.21% inbox placement rate
Brevo: 77.63% inbox placement rate
What does this mean? GetResponse gets more emails into customers’ inboxes. Brevo gets more into spam folders.
This difference matters. A 5% difference means many lost sales if you send thousands of emails.
GetResponse’s “Perfect Timing” feature helps. It sends each email at the perfect time for that person. This increases opens by 10-15%.
Integration: Connecting Your Tools
Both platforms connect with other business tools.
Brevo: 58 native integrations
- Shopify (e-commerce)
- WordPress (blogging)
- Zapier (connects 5,000+ apps)
GetResponse: 65 native integrations
- Zoom (webinars)
- Facebook Ads (paid advertising)
- Google Ads (paid advertising)
- Shopify (e-commerce)
Winner: GetResponse for webinar and ads integration. Brevo for overall ease.
Support
Brevo: Email support on lower plans. 24-48 hour response time.
GetResponse: 24/7 chat support on all paid plans.
If you need quick answers, GetResponse wins.
Explore our resources to help you choose the right email tool.
- Cheap Email Marketing Tools with Free Trials
- Brevo vs MailerLite: Which Email Tool Wins?
- Brevo vs Mailchimp: Which Email Service Works Best?
- Best 11 Email Marketing Services You Should Try
- Brevo (Sendinblue) Review: Budget-Friendly Email & SMS Tool for Startups
Final Recommendation: Which Platform to Choose
Pick Brevo For:
- Starting small with a budget
- Multichannel marketing (email + SMS + WhatsApp)
- Simple automation workflows
- New businesses testing email marketing
- The lowest possible starting price ($9/month)
Pick GetResponse For:
- Advanced automation and personalization
- E-commerce and digital product sales
- Integrated webinar hosting
- Superior deliverability rates
- 24/7 professional support
Frequently Asked Questions
Q: Can I switch from another email platform?
A: Yes, both offer migration help. GetResponse provides free migration for large lists. Expect 1-2 weeks.
Q: Which is better for e-commerce?
A: GetResponse edges ahead with its dedicated e-commerce plan. But Brevo works fine for smaller stores.
Q: Does AI automation really work?
A: Yes. Both systems reduce email writing time by 85%. Results depend on your email list quality.
Q: What if I hit my limit?
A: Brevo stops sending emails. GetResponse automatically upgrades your plan (and billing).
Q: Is the GetResponse discount worth switching to?
A: Only if you were already considering it. Switching costs time and effort.
The Bottom Line
Choose Brevo if you want the cheapest option with multichannel capabilities. Start with the free plan. No credit card needed.
Choose GetResponse if conversion and automation matter most. Superior deliverability and advanced features justify the higher cost.
Both are excellent platforms. Your specific needs determine the best choice.
Start with free trials of both. Build a simple campaign in each one. See which feels better to use.
Remember: Email marketing delivers $36-42 for every dollar spent. Choosing the right platform matters for your bottom line.
Ready to decide? Start your free trial with either platform today. Test their automation features yourself. The best choice is the one that feels right for YOUR business.
