Brevo and MailerLite are email marketing platforms for small business owners. Both help you send emails, build subscriber lists, and create marketing campaigns. They’re budget-friendly and packed with useful features. If you’re choosing between Brevo vs MailerLite, you’ve picked two solid options.
Quick Comparison: Brevo vs MailerLite
Here’s what you need to know fast:
| Feature | Brevo | MailerLite |
| Best For | Big email lists and advanced automation | Beginners and creators |
| Pricing Model | Pay per email sent | Pay per subscriber |
| Free Plan | Available | Available but limited |
| Email Templates | Good | Excellent |
| Marketing Automation | Powerful and advanced | Simple and basic |
How Easy Are They to Use?
Brevo’s Ease of Use
Brevo organizes everything logically. Contact lists under “Contacts” and email templates under “Campaigns.” Everything is in its place.
Building emails is simple with Brevo’s drag-and-drop editor. Just click, drag, and drop content blocks. You can add images, buttons, and product blocks easily. Brevo’s AI assistant helps you write subject lines and email copy, too.
Brevo even reads your website to design templates that match your brand colors and logo automatically.
MailerLite’s Ease of Use
MailerLite is clean and clutter-free. Its navigation menu is simple, so you can find things quickly. The dashboard looks minimal and organized.
MailerLite’s drag-and-drop email editor is intuitive and visual. You can see how blocks look before adding them. It has more layout options than Brevo. MailerLite also includes AI tools for subject lines and email copy.
One small issue: MailerLite reviews new accounts before you can send emails. You’ll need to provide your website URL. This takes a little time, but it stops spammers.
Winner: MailerLite Wins (Slightly)
MailerLite edges ahead with its cleaner interface and more visual editing. The approval process is a minor inconvenience but protects your email reputation.
Email Templates and Design Options
Brevo’s Templates
Brevo offers around 50 professional, modern email templates. All are mobile-responsive and fully editable. You can tweak designs using HTML or start from scratch.
Brevo’s Brand Library is a huge time-saver. Save your logo, colors, and fonts once. Every new email automatically uses your brand style. If you update your brand, all emails update too.
Drawback: Templates used in automations don’t update automatically.
MailerLite’s Templates
MailerLite provides nearly 100 responsive templates. They’re sleek and highly customizable. You can upload your own HTML code too.
But here’s the catch: Templates are locked behind paid plans. Free users can’t access them.
Winner: Tie
Brevo’s Brand Library saves you a significant amount of time on design. MailerLite offers a wider range of template choices. Both have strengths here.
Landing Pages and Sign-Up Forms
Brevo’s Forms and Landing Pages
Brevo’s form builder is powerful and flexible. You can let subscribers choose which email lists to join. You can add CAPTCHA to stop spam sign-ups. Brevo even auto-fills form fields when subscribers click from emails.
For landing pages, Brevo offers a modern builder. It looks sleek but can be tricky to use. Getting a professional look on both mobile and desktop takes time.
MailerLite’s Forms and Landing Pages
MailerLite’s form builder is straightforward and user-friendly. You can create pop-up forms and embedded forms. Paid plans include fun gamification like “Spin the Wheel” incentives.
Free users can customize forms, but start from scratch without templates.
MailerLite’s landing page builder is where it shines. The drag-and-drop editor is easy. Templates are professional and fully customizable (on paid plans). You can add videos, quizzes, testimonials, and image carousels to boost conversions.
MailerLite recently added an AI generator that creates landing pages based on your business goals and brand style.
Winner: MailerLite Wins
MailerLite’s landing page builder is more flexible and easier to use. The extra features, like quizzes and testimonials, help you get more conversions.
Managing Your Email Subscriber List
Brevo’s List Management
Brevo lets you segment (organize) contacts using detailed filters. Filter by email opens, clicks, and even webpage visits. You can set up lead scoring to track which contacts are most interested.
Brevo automatically creates mailing lists based on behavior, demographics, and lead scores. Lists update on their own.
Drawback: Brevo doesn’t have a tagging system. You can use contact attributes instead, but it’s not the same.
MailerLite’s List Management
MailerLite’s list management is simple and basic. You can segment by signup source, location, and custom field values. Use “Interest Groups & Tags” to organize contacts.
But segmentation isn’t as detailed as Brevo. MailerLite can’t filter by webpage visits or email engagement.
MailerLite doesn’t offer lead scoring either, making it harder to track which leads are quality.
Winner: Brevo Wins
Brevo’s segmentation is more powerful. If you want deeper insights into your contacts, Brevo is better. MailerLite works for basic needs, though.
Marketing Automation Features
Brevo’s Automation
Brevo is powerful for automation. The workflow editor is intuitive. You can create complex automations with multiple conditions. Brevo lets you test workflows before sending.
Brevo’s automation triggers include email opens, website visits, ecommerce activity, SMS, and WhatsApp. Perfect for online store owners.
Brevo has automation templates specifically for e-commerce. Think purchase confirmations and abandoned cart emails. It also sends transactional emails like receipts and password resets.
Brevo’s lead scoring tracks customer behavior automatically.
MailerLite’s Automation
MailerLite’s workflow builder is user-friendly and visual. You can create multi-step automated emails based on simple triggers like email opens or link clicks.
But it’s not as advanced as Brevo. MailerLite doesn’t support website visit triggers or lead scoring. It’s limiting for e-commerce businesses.
Multi-trigger automation is only available on the Advanced paid plan.
Winner: Brevo Wins
Brevo’s automation is more flexible and powerful. It’s perfect if you need complex, multi-channel campaigns.
Email Deliverability (Getting Emails to the Inbox)
Brevo’s Deliverability
Brevo includes authentication tools, bounce handling, and IP warmup resources. It has a deliverability dashboard to monitor performance.
Drawback: Brevo lacks a health score and full SPF alignment.
MailerLite’s Deliverability
MailerLite offers strong authentication, FBL (Feedback Loop) data access, and IP warmup guidance. Third-party list cleaning integrations are available.
MailerLite has stricter standards, which means fewer spammers use it. This protects your sender’s reputation.
Winner: MailerLite Wins
MailerLite’s deliverability toolkit is more complete. If emails reaching inboxes is critical, MailerLite is your better bet.
Built-In CRM (Customer Relationship Management)
Brevo’s CRM
Brevo includes a simple, effective CRM system. The deal pipeline is clean and easy to use. You can manage your sales process without feeling overwhelmed.
Brevo’s live chat feature syncs with the CRM. See all customer interactions in one place.
You can automatically assign contacts to team members and automate sales tasks.
Drawbacks: Only one currency at a time. Reports are basic. You need to manually link email contacts with companies.
MailerLite’s CRM
MailerLite has basic contact management only. You can store names, emails, and custom details. You can add notes and track interaction history.
MailerLite doesn’t have deal management or sales forecasting. To access these, you’d need to connect a separate CRM tool.
Winner: Brevo Wins
Brevo’s CRM features are much better. If you need sales pipeline management, Brevo is the choice.
Pricing: Brevo vs MailerLite
Brevo Pricing Plans
| Plan | Price | Best For | Features |
| Free | $0/month | Testing only | Up to 300 contacts, unlimited emails, basic features |
| Starter | $9/month | Small businesses | Up to 5,000 contacts, advanced automation, and landing pages |
| Business | $69/month | Growing companies | Unlimited contacts, full CRM, advanced features, priority support |
Brevo also charges per extra email sent beyond your monthly allowance.
MailerLite Pricing Plans
| Plan | Price | Best For | Features |
| Free | $0/month | Beginners | Up to 1,000 subscribers, basic email building, limited templates |
| Growing Business | $7/month | Small teams | Up to 5,000 subscribers, automation, landing pages, and advanced features |
| Advanced | $35/month | Established businesses | Up to 10,000 subscribers, all features unlocked, priority support |
| Enterprise | Custom pricing | Large companies | Unlimited subscribers, dedicated support, custom features |
MailerLite charges based on the number of subscribers on your list.
Read More:
Explore our handpicked resources to help you choose the right email tool.
- Cheap Email Marketing Tools with Free Trials
- Brevo vs Mailchimp: Which Email Service Works Best?
- Best 11 Email Marketing Services You Should Try
- Brevo (Sendinblue) Review: Budget-Friendly Email & SMS Tool for Startups
Already using one and thinking of switching? Check out our software evaluation guide for simple comparisons and expert tips.
Should You Pick Brevo or MailerLite?
Choose Brevo If You:
- Have a large email subscriber list
- Need advanced marketing automation
- Run an online store (e-commerce)
- Want built-in CRM and lead scoring
- Send fewer emails but to more people
Choose MailerLite If You:
- Just starting with email marketing
- Want simplicity and ease of use
- Need beautiful, modern email templates
- Love drag-and-drop builders
- Want strong email delivery protection
- Sell digital products or run a newsletter
Final Thoughts
Both Brevo and MailerLite are excellent email marketing platforms. Brevo is the power player with advanced features. MailerLite is the simplicity champion with a beautiful interface.
The right choice depends on your needs. Need advanced automation and CRM? Pick Brevo. Want an easy, beautiful tool? Pick MailerLite. Both offer free trials, so test them yourself and see which feels right.
FAQs: Brevo vs MailerLite
Is Brevo or MailerLite free?
Both have free plans. Brevo’s free plan gives 300 contacts and unlimited emails. MailerLite’s free plan allows 1,000 subscribers but with limited features. Neither is truly “unlimited” on the free tier.
Can I switch from MailerLite to Brevo?
Yes. You can export your contact list from MailerLite as a CSV file. Then import it into Brevo. Your email history won’t transfer, but your subscribers will.
Which is better for ecommerce stores?
Brevo is better for ecommerce. It has automation templates for abandoned carts and purchase confirmations. Brevo integrates with online stores more easily.
Which email platform has better customer support?
Both offer good support. MailerLite has live chat support on paid plans. Brevo offers phone and email support. MailerLite’s support team is known for being very responsive.
Can I use both Brevo and MailerLite together?
Yes. Some businesses use both platforms for different purposes. But managing two systems takes more time and effort. Most small businesses pick one.
Does MailerLite have a CRM?
MailerLite has basic contact management only. It doesn’t have true CRM features like deal management. You’d need to add a separate CRM tool to use with MailerLite.
Which platform integrates with more apps?
Both integrate with hundreds of apps. Brevo connects to Shopify, WooCommerce, and Zapier. MailerLite also connects to popular tools. Check each platform’s integration list for your specific needs.
Can I send SMS messages with these tools?
Brevo allows SMS and WhatsApp messaging. MailerLite doesn’t have SMS built-in. You’d need to use an add-on service with MailerLite.
How fast do emails get delivered?
Both deliver emails quickly, usually within minutes. MailerLite has a slight edge in deliverability thanks to stricter approval standards.
Which is best for newsletters?
MailerLite is excellent for newsletters. Its simplicity and beautiful templates make it perfect for creators and writers. Brevo is better if you need complex automation alongside your newsletter.
FAQs: Brevo vs MailerLite
Is Brevo or MailerLite free?
Both have free plans. Brevo’s free plan gives 300 contacts and unlimited emails. MailerLite’s free plan allows 1,000 subscribers, but with limited features. Neither is truly “unlimited” on the free tier.
Can I switch from MailerLite to Brevo?
Yes. You can export your contact list from MailerLite as a CSV file. Then import it into Brevo. Your email history won’t transfer, but your subscribers will.
Which is better for e-commerce stores?
Brevo is better for ecommerce. It has automation templates for abandoned carts and purchase confirmations. Brevo integrates with online stores more easily.
Which email platform has better customer support?
Both offer good support. MailerLite has live chat support on paid plans. Brevo offers phone and email support. MailerLite’s support team is known for being very responsive.
Can I use both Brevo and MailerLite together?
Yes. Some businesses use both platforms for different purposes. But managing two systems takes more time and effort. Most small businesses pick one.
Does MailerLite have a CRM?
MailerLite has basic contact management only. It doesn’t have true CRM features like deal management. You’d need to add a separate CRM tool to use with MailerLite.
Which platform integrates with more apps?
Both integrate with hundreds of apps. Brevo connects to Shopify, WooCommerce, and Zapier. MailerLite also connects to popular tools. Check each platform’s integration list for your specific needs.
Can I send SMS messages with these tools?
Brevo allows SMS and WhatsApp messaging. MailerLite doesn’t have SMS built-in. You’d need to use an add-on service with MailerLite.
How fast do emails get delivered?
Both deliver emails quickly, usually within minutes. MailerLite has a slight edge in deliverability thanks to stricter approval standards.
Which is best for newsletters?
MailerLite is excellent for newsletters. Its simplicity and beautiful templates make it perfect for creators and writers. Brevo is better if you need complex automation alongside your newsletter
