Looking for affordable email marketing? You’re in the right place. Email marketing doesn’t have to cost a fortune. Many tools offer free trials and budget-friendly plans.
Cheap Email Marketing Software by Use Case
Need help choosing? Here’s what each tool does best:
- MailerLite – Best for selling digital products.
- GetResponse – Best for A/B testing your campaigns.
- ActiveCampaign – Best for advanced marketing automation.
- Moosend – Best for advanced automation and segmentation at a low price.
- Mailjet – Best for collaborating with your team.
- Benchmark Email – Best for easy email creation.
- Cakemail – Best for newsletter template variety.
- EmailOctopus – Best for beginners with simple needs.
- Zoho Campaigns – Best for integrating with other Zoho products.
- Kit – Best for online creators who need additional tools.
- Twilio SendGrid is the best for great email deliverability.
- SendPulse – Best for multi-channel marketing.
- HubSpot Marketing Hub – Best email service with a free CRM.
Why Choose Cheap Email Marketing Tools?
Starting a business means watching your budget carefully. Email marketing helps you reach customers without huge ad costs. The good news? Many affordable email marketing tools exist. Some even have free plans or low-cost trials.
Cheap email marketing tools let you:
- Send professional emails to customers
- Automate your marketing messages
- Track who opens your emails
- Grow your business affordably
How to Pick the Best Cheap Email Marketing Tool
Choosing a tool seems hard, but it’s simple. Here’s what matters:
Know your budget first. Decide how much you can spend each month. Most tools charge monthly or yearly.
Count your email list size. Many cheap email marketing tools charge based on how many contacts you have. Growth plan!
Check what features you need. Do you need automation? Landing pages? Templates? Pick what helps your business.
Look for free trials. Test the tool before paying anything. Many cheap email marketing tools with free trials let you try all features.
Compare prices carefully. Don’t just pick the cheapest option. A slightly more expensive tool might save you money long-term.
Read honest reviews. See what other small business owners say. Real experiences help you decide.
Best Cheap Email Marketing Tools for 2025-2026
MailerLite – $10/Month (Best for Beginners)
MailerLite is simple and beginner-friendly. It’s perfect if you’re just starting email marketing.
Great features:
- Pre-made email templates
- Email personalization tools
- Click maps to track engagement
- Landing page builder
- Mobile-friendly designs
- Segmentation and automation
- Free plan available
The platform is easy to learn. Customer support is helpful, especially for small businesses.
Pricing: $10/month for 1,000 contacts. Free plan includes 12,000 emails monthly.
GetResponse – $19/Month (Best for A/B Testing)
GetResponse is an affordable email marketing tool with testing features. It helps you find what works best.
Key features:
- Broadcast and automated emails
- A/B testing for campaigns
- Behavior-triggered emails
- Landing page builder
- Web push notifications
- Email performance analytics
- 30-day free trial
The platform includes email design tools and audience targeting. It’s great for publishers and SaaS businesses.
Pricing: $19/month starting plan. 30-day free trial available.
ActiveCampaign – $39/Month (Best for Automation)
Need powerful marketing automation? ActiveCampaign is a solid, cheap email marketing tool. It combines email with CRM features.
Key features:
- Advanced email automation
- CRM system built-in
- Contact segmentation options
- Custom email templates
- Event tracking for personalization
- Landing page builder
- 14-day free trial
Pricing: $39/month for 1,000 contacts with the Lite plan.
Moosend – $9/Month (Best Overall Value)
Moosend is the top cheap email marketing tool for small businesses. It starts at just $9 per month.
What you get:
- Beautiful email templates ready to use
- Easy drag-and-drop editor
- Landing page builder included
- Smart audience segmentation
- Marketing automation workflows
- Real-time performance tracking
- 30-day free trial (no credit card needed)
Moosend works great for eCommerce shops, agencies, and publishers. It has unlimited emails on every plan. The platform also includes AI writing tools. These help you write better subject lines and content.
Pricing: $9/month for 500 contacts. Get $7/month if you pay yearly.
Mailjet – $15/Month (Best for Team Collaboration)
Mailjet is an affordable email marketing platform. It works well if your team sends emails together.
Top features:
- Intuitive email builder
- Team collaboration tools
- API access for developers
- Advanced analytics dashboard
- Dynamic email content
- Free plan available
Mailjet’s pricing model is different. You pay based on emails sent, not contacts. This can be cheaper if you send fewer emails.
Pricing: $15 for 15,000 emails per month. Free plan includes 6,000 emails.
Benchmark Email – $15/Month (Easiest to Use)
Benchmark Email offers a user-friendly experience. This cheap email marketing tool is ideal for agencies and SaaS companies.
Main features:
- Drag-and-drop email editor
- Photo editing built-in
- A/B testing for subject lines
- RSS email campaigns
- Social media integration
- Free plan available
The editor is simple. You don’t need coding skills. Pre-made templates speed up your work.
Pricing: $15/month for 500 contacts. Free plan supports 500 contacts with basic features.
Cakemail – $9/Month (Most Affordable)
Cakemail is one of the cheapest email marketing tools available. It has strong template options.
Features included:
- Beautiful responsive email templates
- Dynamic content personalization
- Automated list cleaning
- Advanced segmentation
- Email deliverability tools
- API and analytics access
- Free plan available
Cakemail keeps your email lists clean automatically. Better list quality means better delivery rates.
Pricing: $9/month for 500 contacts and 6,000 emails. Free plan available.
EmailOctopus – $9/Month (Simple Solution)
EmailOctopus is another affordable option. It’s straightforward and reliable.
Top features:
- Drag-and-drop email editor
- Automated workflow creation
- Online form builder
- Advanced list segmentation
- Good email delivery rates
- Free plan available
The tool is easy to set up. It works well for small businesses and freelancers.
Pricing: $9/month for 500 contacts. Free plan includes 2,500 subscribers.
Zoho Campaigns – $4/Month (Super Affordable)
Zoho Campaigns is the cheapest email marketing tool on this list. It starts at just $4 per month!
Features:
- Drag-and-drop email builder
- Dynamic email content
- Send emails at the recipient’s local time
- SMS marketing add-on available
- Integration with Zoho products
- Free plan available
It integrates perfectly with other Zoho business tools. This is great for companies already using Zoho.
Pricing: $4/month for 500 contacts (limited features). Professional plan starts at $6/month.
Kit – $15/Month (Best for Creators)
Kit (formerly ConvertKit) is made for online creators. Bloggers and digital entrepreneurs love it.
Included features:
- Email designer with templates
- Custom landing pages
- Subscriber management and tagging
- Automated email sequences
- Advanced analytics
- Digital product tools
- Free plan available
Kit helps creators sell digital products and grow audiences. The focus is on simplicity and the creator’s needs.
Pricing: $15/month for 300 contacts. Free plan available with limited features.
Twilio SendGrid – $15/Month (Best Delivery)
SendGrid is known for reliability. If email delivery matters most, choose SendGrid.
Main features:
- Beautiful responsive templates
- Spam testing tools
- Render preview before sending
- Detailed delivery analytics
- List segmentation options
- Email API for developers
- Free plan available
SendGrid excels at getting emails into inboxes. High delivery rates mean more people see your emails.
Pricing: $15/month for 7,000 contacts (limited features). More features require higher tiers.
HubSpot Marketing Hub – $20/Month (All-in-One)
HubSpot offers an all-in-one platform. You get email marketing plus a CRM system.
What’s included:
- Email marketing and automation
- CRM database built-in
- Landing page builder
- Live chat tool
- Free website hosting
- Content management system
- Extensive free plan available
HubSpot is powerful, but pricing increases fast as your list grows. It’s great for businesses wanting one unified tool.
Pricing: $20/month for 1,000 contacts. Prices go up significantly with more subscribers.
SendPulse – $8/Month (Multi-Channel)
SendPulse lets you do more than email. It includes SMS, chatbots, and push notifications.
Features:
- Drag-and-drop email editor
- SMS marketing included
- Chatbot builder
- Automation tools
- A/B testing options
- Detailed reporting and analytics
- Free plan available
The platform is great for agencies and SaaS companies. Multi-channel marketing helps reach customers everywhere.
Pricing: $8/month for 500 contacts. Pro plan includes A/B testing and advanced features.
Read More:
We’ve gathered a few helpful materials to guide you through your selection process.
- Brevo vs Mailchimp: Which Email Service Works Best?
- Best 11 Email Marketing Services You Should Try
- Best 5 Email Marketing Tools for USA Small Businesses
- Brevo (Sendinblue) Review: Budget-Friendly Email & SMS Tool for Startups
- Email Marketing Under $20/Month: Is Brevo Worth It for Startups?
If you’re planning to switch from your current email platform, check out our software evaluation guide for easy comparisons and expert insights.
Quick Price Comparison Chart
| Tool | Starting Price | Free Trial | Best For |
| Zoho Campaigns | $4/month | Limited free plan | Budget-conscious beginners |
| SendPulse | $8/month | Free plan included | Multi-channel marketing |
| Moosend | $9/month | 30-day trial | Growing businesses |
| Cakemail | $9/month | Free plan included | Template variety |
| EmailOctopus | $9/month | Free plan included | Small businesses |
| MailerLite | $10/month | Free plan included | Beginners |
| Mailjet | $15/month | Free plan included | Team collaboration |
| Benchmark | $15/month | Free plan included | Easy setup |
| SendGrid | $15/month | Free plan included | High deliverability |
| Kit | $15/month | Free plan included | Digital creators |
| GetResponse | $19/month | 30-day trial | A/B testing |
| HubSpot | $20/month | Extensive free plan | All-in-one solution |
| ActiveCampaign | $39/month | 14-day trial | Advanced automation |
Free Email Marketing Tools with Free Trials
Don’t want to pay yet? Many cheap email marketing tools offer free plans:
Completely free options:
- Mailjet (6,000 emails/month)
- MailerLite (12,000 emails/month)
- EmailOctopus (10,000 emails/month)
- Zoho Campaigns (limited free plan)
- SendPulse (free plan available)
- HubSpot (generous free tier)
Free trials (no credit card):
- Moosend (30-day trial)
- GetResponse (30-day trial)
- ActiveCampaign (14-day trial)
Final Tips for Choosing Cheap Email Marketing Tools
Start with a free trial. Test the tool first. Most cheap email marketing tools with free trials let you try everything.
Think about growth. Pick a tool that grows with your business. Cheap doesn’t mean weak.
Check customer support. Good support saves time. Good, cheap email marketing tools offer helpful support.
Read real reviews. Check what actual users say. Their experiences matter.
Test the interface. The easiest tool to use is the best tool for you. Complicated software costs time and frustration.
Consider integrations. Does it connect with your other tools? Integration saves manual work.
Frequently Asked Questions
Q: What’s the best cheap email marketing tool for a small business?
A: Moosend offers the best balance of price and features. MailerLite works great if you prefer simplicity.
Q: Can I really do email marketing for cheap?
A: Yes! Many affordable email marketing tools start at just $4-$9 per month.
Q: What free email marketing tools actually work?
A: MailerLite, Mailjet, and EmailOctopus offer solid free plans. But paid plans give you more power.
Q: How much money do I make back from email marketing?
A: Email marketing typically returns $42 for every dollar spent. It’s one of the best investments.
Q: Are there cheap email marketing tools for online stores?
A: Yes! Moosend, MailerLite, and ActiveCampaign all work great for eCommerce businesses.
