Are you ready to send professional emails to your customers? Creating an email campaign on Brevo is easier than you think.
Brevo is a free email marketing platform that helps small businesses grow. You don’t need special skills or experience to use it.
This guide shows you exactly how to create an email campaign on Brevo in simple steps.
Let’s get started right now!
What Is Brevo Email Marketing?
Brevo is an easy email platform for businesses. It helps you send emails to lots of people fast. You can reach customers right in their inbox. Brevo makes email marketing simple and affordable for everyone.
Step 1: Log in to Your Brevo Account
First, go to the Brevo website and sign in. Use your email and password. If you don’t have an account, create one now. It only takes a few minutes. Click the login button to get started.
Step 2: Go to Your Dashboard
Once you log in, you’ll see your dashboard. This is your main control center. Look for the “Campaigns” section on the left side. Click on it to start building your first email campaign on Brevo.
Step 3: Click Create Campaign
Find and click the “Create a Campaign” button. A menu will pop up with options.
Choose “Email” from the list. This opens the email campaign builder tool.
Step 4: Pick Your Campaign Type
Brevo offers different types of email campaigns:
- Regular Email Campaign: Send one email to your whole list.
- Automation Email: Send emails automatically when triggers happen.
- Newsletter: Send regular updates to your subscribers.
- Promotional Email: Share special offers and discounts with customers.
Pick the type that fits your business needs best.
Step 5: Choose Your Email Campaign Name
Give your email campaign a clear, simple name. Use something you’ll remember easily. For example: “Summer Sale 2025” or “Weekly Newsletter.” This helps you organize your Brevo account better.
Step 6: Select Your Recipients or Mailing List
Now pick who gets your email campaign. Brevo stores your contact lists. Choose which list to send to. You can also pick specific groups of people. Make sure you send it to people who want your emails.
Step 7: Add Subject
Click on “Add Subject” and write a catchy and relevant subject line.
Example: “🔥 Summer Sale 2025 – Up to 50% Off!” “Don’t Miss Out – Exclusive Summer Deals Inside!”
Optionally add a preview text (shows beside the subject in the inbox). Example: “Grab your summer favorites before they’re gone — limited time only!”
Step 8: Design Your Email Template
Click the “Start Designing” section to create your email. Brevo has pre-made templates. Pick one that looks good to you.
You can also start from scratch. Drag and drop images, text, and buttons easily.
Note: I’ve used a ready-to-use template to design my email.
What to Add to Your Email:
- Subject Line: Make it short and interesting.
- Preview Text: Show a quick message before opening.
- Header Image: Use a professional picture at the top.
- Email Body: Write clear, short paragraphs.
- Call-to-Action Button: Add a button for clicks.
- Footer: Add your business address and unsubscribe link.
Write Your Email Content
Keep your email message short and clear. Use simple words. Write short sentences that readers understand fast. Break up text with headings. Use bullet points for lists. Make sure your message matches your email campaign goals.
Add Links and Buttons
Include a call-to-action button in your email. Make it stand out with color. Use clear text like “Shop Now” or “Learn More.” Add links to your website. Track which links people click most.
Preview Your Email Campaign
Look at your email before sending it. Check how it looks on phones and computers. Make sure everything lines up right. Fix any spelling mistakes. Read it one more time for mistakes.
Set Up Your Email Sending Details
Tell Brevo when to send your email campaign:
- Send Time: Pick a day and time to send.
- From Address: Show your business name as the sender.
- Reply-To Address: Let customers reply to your email.
- Subject Line: Double-check your subject line looks good.
Step 9: Review and Send Your Campaign
Go back and check everything one last time. Make sure all details are correct. Review your audience, template, and message. When you’re ready, click “Send.” Your email campaign on Brevo is live!
Step 10: Check Analytics and Tracking
Brevo tracks how people respond to your email campaign. You can see:
- Open Rate: How many people opened your email?
- Click Rate: How many people clicked your links?
- Unsubscribe Rate: Those who removed themselves from your list.
Monitor these numbers to improve future campaigns.
Also Read: Brevo (Sendinblue) Review: Budget-Friendly Email & SMS Tool for Startups
Tips for a Successful Email Campaign
- Keep subject lines under 50 characters: Phones show only short text.
- Use a professional email address: Build trust with customers.
- Include an unsubscribe link: It’s the law in most countries.
- Test before sending: Send to yourself first to check.
- Segment your audience: Send different emails to different groups.
- Use clear calls-to-action: Tell people exactly what to do.
- Send at the right time: Tuesday to Thursday mornings work best.
- Mobile-friendly design: Most emails are read on phones now.
Common Mistakes to Avoid
- Don’t send too many emails at once.
- Don’t use spam words like “Free” or “Buy Now” everywhere.
- Don’t forget to add an unsubscribe option.
- Don’t ignore your analytics and click-through rates.
- Don’t copy other people’s email campaigns exactly.
Conclusion
Creating an email campaign on Brevo is fast and easy. Follow these steps and you’ll send professional emails. Brevo’s tools make email marketing simple for new businesses. Start building your first email campaign today. Watch your customers engage with your messages. Good luck with your Brevo email campaigns!
